Giant3

The first ‘Green City Web Portal’ rolls out with the City of Fort Lauderdale leading the way. The Community Greenhouse Foundation’s “Green Communities” program provides residents, organizations and businesses of the community a resource to discover, educate, promote and communicate the benefits of a “greener” community and life in South Florida.

With the goal of establishing fifteen green city web portals, we’re excited to announce a partnership with the City of Fort Lauderdale for the establishment of the first green city site, under our program.

Giant3 partners launch Get Green Directory, an online resource that connects people who care about what’s happening to the world they live in with businesses and organizations doing good things. Connected to the green building industry and the health and wellness world, Get Green Directory is built in sync with the Get Green Today Expo series.

News is a very powerful medium. It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate.

The press release is a simple tool that helps get the word out. Using news as a part of your marketing strategy has many benefits, yet it’s often hard to quantify them or get the bean counters to foot the bill. I tell you today, though, that I’ve found news to be much more effective than advertising.

Creating a new identity for your organization is never taken lightly. When Jeanette Soucy of the Star Center came to us, we knew that an NPO that does so much for kids with Autism (and other learning disabilities) deserved a brand that helped them shine.

A picture is worth a thousand words. Often, tech companies have a hard time explaining what they do. One niche we often find ourselves filling is distilling or refining a complex message into visuals that wider audiences can understand. Engineers sometimes communicate what their companies do, rather than showing the need their products can fill. Illustration and animation tell the story.

Sell sheets are quick, focused collateral that you can hand to a prospect at a trade show or after a sales pitch. Often product identity and marketing is the last thing we think about as we prepare for that big event. Here a little strategy goes along way.

How do you prove the value of your business to the world? You consistently deliver quality, service and satisfaction. Giant3 has been working with AllStar Printing since 2000.

“No matter how many competitive bids we place, locally and nationaly, Matt Longmire and Jef Beeman have worked to deliver quality print to our clients and partners. With each and every job, they exceed the quality our customers demand and beat others’ prices. They work hard for our business.” Eric Needle, President of Longbow, the Space Coast’s premier marketing and communications firm relates.

Many of our clients need illustration and more often and not, it’s in a rushed scenario. Though photoshop and raster image editors are great in a pinch, the power of vector drawing is worth the extra energy.

Adobe Illustrator, Macromedia Freehand and Corel Draw have long been valuable tools in the artist’s quiver. The value and reason for making vector art, though, is in the application.

Many organizations and businesses face great challenges when it comes to continually keeping their sites fresh. Community-based NPO’s and groups of faith are among those who need to keep its members up to date. Whether it’s big events or small group meets, the people who most need all this updating often just can’t justify the expense.

So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and the vision of who you are.

The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.

We mark our company, our products and our services with a brand. We call these ideas about visual icons, logos, styles and cues–your identity.

Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.

How does an organization reach its base, project’s its message, build support and fulfill its mission? You do all this and more with communications. Communications means all the media we use. Using the Internet, communications can create, build and nurture community.

Mariann Yeager needed a strong brand for her consulting company; One that helped her stand out from the competition. To create a product line that conveys their expertise, we took a good look at the healthcare industry and the compliance issues it now faced due to ever-growing use of electronic transactions and information sharing.

The printing industry flys under the radar when you think about big business. Where do you think they rank?

Who is the bigger employer in the United States, the printing or the automotive industry? If you guessed printing, take a bow—an $83+ billion bow. Yes, believe it or not, in the US, printing isn’t just big business, it’s the biggest. Printers employ nearly 1 million people across the country, placing the meager 780,000 in the auto industry a distant second. Sounds pretty outrageous until you stop to think about it. In a society that’s constantly in search of access to information and literally obsessed with record-keeping, it stands to reason that printing is ubiquitous.