Giant3

Creating a new identity for your organization is never taken lightly. When Jeanette Soucy of the Star Center came to us, we knew that an NPO that does so much for kids with Autism (and other learning disabilities) deserved a brand that helped them shine.

A picture is worth a thousand words. Often, tech companies have a hard time explaining what they do. One niche we often find ourselves filling is distilling or refining a complex message into visuals that wider audiences can understand. Engineers sometimes communicate what their companies do, rather than showing the need their products can fill. Illustration and animation tell the story.

Sell sheets are quick, focused collateral that you can hand to a prospect at a trade show or after a sales pitch. Often product identity and marketing is the last thing we think about as we prepare for that big event. Here a little strategy goes along way.

Many of our clients need illustration and more often and not, it’s in a rushed scenario. Though photoshop and raster image editors are great in a pinch, the power of vector drawing is worth the extra energy.

Many organizations and businesses face great challenges when it comes to continually keeping their sites fresh. Community-based NPO’s and groups of faith are among those who need to keep its members up to date. Whether it’s big events or small group meets, the people who most need all this updating often just can’t justify the expense.

So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and the vision of who you are.

The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.

Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.

The printing industry flys under the radar when you think about big business. Where do you think they rank?

WEDI, the Workgroup for Electronic Data Interchange, is a national member-based heathcare organization focused on electronic records, their use and legislative compliance. WEDI is dedicated to improving healthcare through electronic commerce.