With Corporate identity, it is critical to stay on task and keep all your marketing collateral and outreach on theme. Everything a customer or prospect sees need to be consistent. It needs to project the same values and messaging. The viewer should subconsciously know that is comes from you. That’s what branding is all about.
When Mantas connected with us, they needed an image overhaul that included messaging, an updated look and feel and overall–consistency. So often, we are called in to work on one particular project, but to be consistent, the designers and wordsmiths need to be on the same page. What began as a need for print design quickly overflowed to internet, presentation and trade show materials.
Creating a new identity for your organization is never taken lightly. When Jeanette Soucy of the Star Center came to us, we knew that an NPO that does so much for kids with Autism (and other learning disabilities) deserved a brand that helped them shine.
Not for profits–and especially a school for special needs–often make important decisions by consensus. And designing a logo, an identity, a brand, requires an inclusive process that allows a group of decision makers to take part in the creation. Longbow’s Eric Needle, has been doing this work since 1990; It’s their forte. Rather than have someone dictate or limit your options, we work with you to refine your image. Our inclusive process makes it easy to build a logo that everyone can be happy with.
Mariann Yeager needed a strong brand for her consulting company; One that helped her stand out from the competition. To create a product line that conveys their expertise, we took a good look at the healthcare industry and the compliance issues it now faced due to ever-growing use of electronic transactions and information sharing.
Myhipaaco.com became Emerson Strategic Group, building identity, brand, and Internet presence. Over the next year, we helped ESG create the HIPAAWise product suite, transforming a one-product business into a serious player in the healthcare consulting space. The HIPAAWise brand projects Emersonâ€™s credibility and its owl serves as sage and mascot, peering resolutely across a crowded convention floor.
WEDI, the Workgroup for Electronic Data Interchange, came to us for an image update. Past experience in both the healthcare and data spaces dictated clean and concise design. Our inclusive design process and over fifteen years of working with logo and corporate identity, helped forge a versitile logotype that could easily translate to many diverse audiences.