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Giant3 partners launch Get Green Directory, an online resource that connects people who care about what’s happening to the world they live in with businesses and organizations doing good things. Connected to the green building industry and the health and wellness world, Get Green Directory is connected to the Get Green Today Expo series.

News is a very powerful medium. It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate.

A picture is worth a thousand words. Often, tech companies have a hard time explaining what they do. One niche we often find ourselves filling is distilling or refining a complex message into visuals that wider audiences can understand. Engineers sometimes communicate what their companies do, rather than showing the need their products can fill. Illustration and animation tell the story.

Many organizations and businesses face great challenges when it comes to continually keeping their sites fresh. Community-based NPO’s and groups of faith are among those who need to keep its members up to date. Whether it’s big events or small group meets, the people who most need all this updating often just can’t justify the expense.

So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and the vision of who you are.

The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.

Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.

Mariann Yeager needed a strong brand for her consulting company; One that helped her stand out from the competition. To create a product line that conveys their expertise, we took a good look at the healthcare industry and the compliance issues it now faced due to ever-growing use of electronic transactions and information sharing.

WEDI, the Workgroup for Electronic Data Interchange, is a national member-based heathcare organization focused on electronic records, their use and legislative compliance. WEDI is dedicated to improving healthcare through electronic commerce.