A picture is worth a thousand words. Often, tech companies have a hard time explaining what they do. One niche we often find ourselves filling is distilling or refining a complex message into visuals that wider audiences can understand. Engineers sometimes communicate what their companies do, rather than showing the need their products can fill. Illustration and animation tell the story.
DxTech has been busy inventing new diagnostic tools for the healthcare world. Just as diabetics now find it common place checking their own blood sugar levels, new products and systems promise to change the way we do lab work.
The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.
We mark our company, our products and our services with a brand. We call these ideas about visual icons, logos, styles and cues–your identity.
The printing industry flys under the radar when you think about big business. Where do you think they rank?
Who is the bigger employer in the United States, the printing or the automotive industry? If you guessed printing, take a bowâ€”an $83+ billion bow. Yes, believe it or not, in the US, printing isn’t just big business, it’s the biggest. Printers employ nearly 1 million people across the country, placing the meager 780,000 in the auto industry a distant second. Sounds pretty outrageous until you stop to think about it. In a society that’s constantly in search of access to information and literally obsessed with record-keeping, it stands to reason that printing is ubiquitous.