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Creating a new identity for your organization is never taken lightly. When Jeanette Soucy of the Star Center came to us, we knew that an NPO that does so much for kids with Autism (and other learning disabilities) deserved a brand that helped them shine.

Sell sheets are quick, focused collateral that you can hand to a prospect at a trade show or after a sales pitch. Often product identity and marketing is the last thing we think about as we prepare for that big event. Here a little strategy goes along way.

Many of our clients need illustration and more often and not, it’s in a rushed scenario. Though photoshop and raster image editors are great in a pinch, the power of vector drawing is worth the extra energy.

So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and the vision of who you are.

Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.

How does an organization reach its base, project’s its message, build support and fulfill its mission? You do all this and more with communications. Communications means all the media we use. Using the Internet, communications can create, build and nurture community.

The printing industry flys under the radar when you think about big business. Where do you think they rank?