How effectively do you use the news to get the word out? We’re adept at PR, from news to trade publications, net to alternative venues.
Managing the News
News is a very powerful medium. It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate.
The press release is a simple tool that helps get the word out. Using news as a part of your marketing strategy has many benefits, yet it’s often hard to quantify them or get the bean counters to foot the bill. I tell you today, though, that I’ve found news to be much more effective than advertising.
Messaging That Grabs
Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.
Who is ATD? We began work with Automated Trading Desk, (ATD) with illustration that distilled down the technical process upon which their business is founded. How can you compress the intellectual property, genius, and thousands of man hours into one picture? It’s a daunting task, but one that proves the adage, a picture is worth a thousand words. That’s what ATD needed–a way to quickly communicate why they were so innovative. In addition, we helped wordsmith their content throughout the process, culminating in their tag line, “ATD is technology for smarter trading”.
Communicating Community
How does an organization reach its base, project’s its message, build support and fulfill its mission? You do all this and more with communications. Communications means all the media we use. Using the Internet, communications can create, build and nurture community.
Not for profits face a different set of issues than business clients. A volunteer-based group has to continually keep it’s information flowing. Program info has to be accurate, timely and then sell the idea to staff, supporters and newcomers. NPOs require more communication management than corporate clients, often with little or no budget and strained staff. Events range from public affairs and fundraisers to seminars and workshops. Bingo night, the annual 5k walk, training session and small group classes all require communications to make them work.
Why Printing Needs To Go Green
The printing industry flys under the radar when you think about big business. Where do you think they rank?
Who is the bigger employer in the United States, the printing or the automotive industry? If you guessed printing, take a bow—an $83+ billion bow. Yes, believe it or not, in the US, printing isn’t just big business, it’s the biggest. Printers employ nearly 1 million people across the country, placing the meager 780,000 in the auto industry a distant second. Sounds pretty outrageous until you stop to think about it. In a society that’s constantly in search of access to information and literally obsessed with record-keeping, it stands to reason that printing is ubiquitous.
Managing the News
News is a very powerful medium. It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate.
The press release is a simple tool that helps get the word out. Using news as a part of your marketing strategy has many benefits, yet it’s often hard to quantify them or get the bean counters to foot the bill. I tell you today, though, that I’ve found news to be much more effective than advertising.
Messaging That Grabs
Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.
Who is ATD? We began work with Automated Trading Desk, (ATD) with illustration that distilled down the technical process upon which their business is founded. How can you compress the intellectual property, genius, and thousands of man hours into one picture? It’s a daunting task, but one that proves the adage, a picture is worth a thousand words. That’s what ATD needed–a way to quickly communicate why they were so innovative. In addition, we helped wordsmith their content throughout the process, culminating in their tag line, “ATD is technology for smarter trading”.
Communicating Community
How does an organization reach its base, project’s its message, build support and fulfill its mission? You do all this and more with communications. Communications means all the media we use. Using the Internet, communications can create, build and nurture community.
Not for profits face a different set of issues than business clients. A volunteer-based group has to continually keep it’s information flowing. Program info has to be accurate, timely and then sell the idea to staff, supporters and newcomers. NPOs require more communication management than corporate clients, often with little or no budget and strained staff. Events range from public affairs and fundraisers to seminars and workshops. Bingo night, the annual 5k walk, training session and small group classes all require communications to make them work.
Why Printing Needs To Go Green
The printing industry flys under the radar when you think about big business. Where do you think they rank?
Who is the bigger employer in the United States, the printing or the automotive industry? If you guessed printing, take a bow—an $83+ billion bow. Yes, believe it or not, in the US, printing isn’t just big business, it’s the biggest. Printers employ nearly 1 million people across the country, placing the meager 780,000 in the auto industry a distant second. Sounds pretty outrageous until you stop to think about it. In a society that’s constantly in search of access to information and literally obsessed with record-keeping, it stands to reason that printing is ubiquitous.