With Corporate identity, it is critical to stay on task and keep all your marketing collateral and outreach on theme. Everything a customer or prospect sees need to be consistent. It needs to project the same values and messaging. The viewer should subconsciously know that is comes from you. That’s what branding is all about.
When Mantas connected with us, they needed an image overhaul that included messaging, an updated look and feel and overall–consistency. So often, we are called in to work on one particular project, but to be consistent, the designers and wordsmiths need to be on the same page. What began as a need for print design quickly overflowed to internet, presentation and trade show materials.
Sell sheets are quick, focused collateral that you can hand to a prospect at a trade show or after a sales pitch. Often product identity and marketing is the last thing we think about as we prepare for that big event. Here a little strategy goes along way.
Many of our clients need illustration and more often and not, it’s in a rushed scenario. Though photoshop and raster image editors are great in a pinch, the power of vector drawing is worth the extra energy.
Adobe Illustrator, Macromedia Freehand and Corel Draw have long been valuable tools in the artist’s quiver. The value and reason for making vector art, though, is in the application.
So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and the vision of who you are.
With any new client, our job is to discover who you are and where you want to go. Defining your positioning is critical. Position describes your market, the segment you live in, and identifies not just you, but everyone else who occupies that space; Yes, the competition. Often we have preconceptions or misconceptions about our competition. Knowing your competition allows us to build upon your strengths and differentiate them. While some of this goes beyond the scope of a print project, it’s all relevant.