Sheets that Sell
Sell sheets are quick, focused collateral that you can hand to a prospect at a trade show or after a sales pitch. Often product identity and marketing is the last thing we think about as we prepare for that big event. Here a little strategy goes along way.
Do’s and Dont’s
• It’s important to keep branding consistant. Your prospect needs to associate your product or service with your company, so be sure that all your materials reflect your corporate image.
• Keep it simple. White papers are the place to discuss all the technical intricacies that makes your product unique–this piece should be brief, focused, so a busy attendee will remember you.
• Show what you can do for a customer. Often, technical companies focus on specifications. With a sell sheet, the goal is to show people what your product can do for them. When you can turn the equation around and look at it from the customer’s perspective, you become customer-focused.
Here is a great piece we made for Solicor, a tech firm that makes thin, flexible, safe batteries that power smart cards and RFID items.
