With Corporate identity, it is critical to stay on task and keep all your marketing collateral and outreach on theme. Everything a customer or prospect sees need to be consistent. It needs to project the same values and messaging. The viewer should subconsciously know that is comes from you. That’s what branding is all about.
When Mantas connected with us, they needed an image overhaul that included messaging, an updated look and feel and overall–consistency. So often, we are called in to work on one particular project, but to be consistent, the designers and wordsmiths need to be on the same page. What began as a need for print design quickly overflowed to internet, presentation and trade show materials.
At Longbow we are focused on your big picture. When you have a vision of who you are and a direction of where you want to be, everything you do to promote and communicate who you are can have strategic foresight, even to fill an immediate, tactical need.