Identity is Mission Critical
Mariann Yeager needed a strong brand for her consulting company; One that helped her stand out from the competition. To create a product line that conveys their expertise, we took a good look at the healthcare industry and the compliance issues it now faced due to ever-growing use of electronic transactions and information sharing.
Myhipaaco.com became Emerson Strategic Group, building identity, brand, and Internet presence. Over the next year, we helped ESG create the HIPAAWise product suite, transforming a one-product business into a serious player in the healthcare consulting space. The HIPAAWise brand projects Emersonâ€™s credibility and its owl serves as sage and mascot, peering resolutely across a crowded convention floor.
“I know for a fact that ESG’s corporate identity and web presence contributed to the deal this week. They were so impressed by your work; It was a big success. ” Mariann Yeager relates.
“I always knew that corporate identity was important, but, I never realized how incredibly critical – MISSION CRITICAL it was! It makes a tremendous difference and demonstrates quality, credibility and longevity.”
EmersonSG was sold just this year. TruArx, a metro Detroit-based computer systems security services company, today announced the acquisition of Washington, D.C.-based Emerson Strategic Group. The acquisition gives TruArx additional expertise to further develop its health care practice and provides a presence on the East Coast, according to TruArx President Robert Capinjola.