Giant3

WEDI, the Workgroup for Electronic Data Interchange, came to us for an image update. Past experience in both the healthcare and data spaces dictated clean and concise design. Our inclusive design process and over fifteen years of working with logo and corporate identity, helped forge a versitile logotype that could easily translate to many diverse audiences.

WEDI is a national member-based heathcare organization focused on electronic records, their use and legislative compliance. Being so connected to national policy and the interworkings of the DC beltway, we focused on deep blue with a red accent. Any NPO or NGO needs to also make judicious use of the materials they produce and this 2 color design translates into any media and material. Simple and clean, the new WEDI logo defines the organization’s connections to the medical community, information industry and American legislative process.

WEDI is dedicated to improving healthcare through electronic commerce.