With Corporate identity, it is critical to stay on task and keep all your marketing collateral and outreach on theme. Everything a customer or prospect sees need to be consistent. It needs to project the same values and messaging. The viewer should subconsciously know that is comes from you. That’s what branding is all about.
When Mantas connected with us, they needed an image overhaul that included messaging, an updated look and feel and overall–consistency. So often, we are called in to work on one particular project, but to be consistent, the designers and wordsmiths need to be on the same page. What began as a need for print design quickly overflowed to internet, presentation and trade show materials.
Giant3 partners launch Get Green Directory, an online resource that connects people who care about what’s happening to the world they live in with businesses and organizations doing good things. Connected to the green building industry and the health and wellness world, Get Green Directory is built in sync with the Get Green Today Expo series.
How do you show that your business cares? How can you tell your story, spread the word, about the good work, products and services you deliver? Get Green Directory is a relevant, online resource that helps bring together people who are working for a cleaner, greener tomorrow.
News is a very powerful medium. It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate.
The press release is a simple tool that helps get the word out. Using news as a part of your marketing strategy has many benefits, yet it’s often hard to quantify them or get the bean counters to foot the bill. I tell you today, though, that I’ve found news to be much more effective than advertising.
A picture is worth a thousand words. Often, tech companies have a hard time explaining what they do. One niche we often find ourselves filling is distilling or refining a complex message into visuals that wider audiences can understand. Engineers sometimes communicate what their companies do, rather than showing the need their products can fill. Illustration and animation tell the story.
DxTech has been busy inventing new diagnostic tools for the healthcare world. Just as diabetics now find it common place checking their own blood sugar levels, new products and systems promise to change the way we do lab work.
Many organizations and businesses face great challenges when it comes to continually keeping their sites fresh. Community-based NPO’s and groups of faith are among those who need to keep its members up to date. Whether it’s big events or small group meets, the people who most need all this updating often just can’t justify the expense.
So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and the vision of who you are.
With any new client, our job is to discover who you are and where you want to go. Defining your positioning is critical. Position describes your market, the segment you live in, and identifies not just you, but everyone else who occupies that space; Yes, the competition. Often we have preconceptions or misconceptions about our competition. Knowing your competition allows us to build upon your strengths and differentiate them. While some of this goes beyond the scope of a print project, it’s all relevant.
The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.
We mark our company, our products and our services with a brand. We call these ideas about visual icons, logos, styles and cues–your identity.
Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.
Who is ATD? We began work with Automated Trading Desk, (ATD) with illustration that distilled down the technical process upon which their business is founded. How can you compress the intellectual property, genius, and thousands of man hours into one picture? It’s a daunting task, but one that proves the adage, a picture is worth a thousand words. That’s what ATD needed–a way to quickly communicate why they were so innovative. In addition, we helped wordsmith their content throughout the process, culminating in their tag line, “ATD is technology for smarter trading”.
Mariann Yeager needed a strong brand for her consulting company; One that helped her stand out from the competition. To create a product line that conveys their expertise, we took a good look at the healthcare industry and the compliance issues it now faced due to ever-growing use of electronic transactions and information sharing.
Myhipaaco.com became Emerson Strategic Group, building identity, brand, and Internet presence. Over the next year, we helped ESG create the HIPAAWise product suite, transforming a one-product business into a serious player in the healthcare consulting space. The HIPAAWise brand projects Emersonâ€™s credibility and its owl serves as sage and mascot, peering resolutely across a crowded convention floor.
WEDI, the Workgroup for Electronic Data Interchange, came to us for an image update. Past experience in both the healthcare and data spaces dictated clean and concise design. Our inclusive design process and over fifteen years of working with logo and corporate identity, helped forge a versitile logotype that could easily translate to many diverse audiences.