Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.
Who is ATD? We began work with Automated Trading Desk, (ATD) with illustration that distilled down the technical process upon which their business is founded. How can you compress the intellectual property, genius, and thousands of man hours into one picture? It’s a daunting task, but one that proves the adage, a picture is worth a thousand words. That’s what ATD needed–a way to quickly communicate why they were so innovative. In addition, we helped wordsmith their content throughout the process, culminating in their tag line, “ATD is technology for smarter trading”.
As we worked on their corporate brochure, we built from this, and stating what differentiated ATD from competitors, built the piece on these lines: ” ATD is opportunity. ATD is expertise. ATD is experience. Leveraging technology for smarter trading.”
In relation to their identity, we simplified the existing logo, and applied it as seen in the brochure, and then extended this to their public internet site. We also visually created the rising stock ticks which carry through their pieces.
While we certainly can’t claim to be the reason for ATD’s rise to a $40m annual company, we’re proud to have been part of the equation.