Giant3

Alexandria, VA - Emerson Strategic Group, formerly known as MY HIPAA Co. today announced that Melbourne, Florida-based Giant3 is their new advertising agency of record. Giant3 will be responsible for strategic planning, creative direction and production of all ESG advertising and marketing initiatives, including print, broadcast, and interactive.

“In working with Giant3 on the redesign of our web site, they demonstrated the strategic mindset needed to understand our branding goals and the creative talent needed to produce marketing and advertising that impacts our target audience while staying true to our identity,” said Mariann Yeager, President and CEO, ESG.

“Communicating an accurate corporate identity is mission-critical to our success. It makes a tremendous difference and demonstrates quality, credibility, and longevity,” Yeager reiterated.

Although Giant3 operates in the ad agency “space” they refer to themselves as a Business Network. Eric Needle, a principal with Giant3, explains the distinction.

“Giant3 has the ability to adjust its level of service in real-time. In the early stages, a company might have a limited marketing budget. Many agencies won’t even consider a company under a certain annual billing amount. This usually leaves the company out in the cold, having to settle for less experienced talent and an unacceptable outcome. Giant3 doesn’t operate under the same restrictions as an agency. We are able to deliver quality at any volume-be it handling a single product rollout or delivering a total corporate branding solution.”

“Our flexible business model, as well as our exceptionally strong background in working with startup and pre-IPO companies makes us a perfect fit for ESG,” added Needle.

About Emerson Strategic Group
Emerson Strategic Group is a healthcare consulting firm specializing in the Health Insurance Portability and Accountability Act (HIPAA) and other healthcare legislation and regulations, offering HIPAA education, assessment, and tools. Emerson’s industry leaders have been actively involved at the national level with HIPAA and related industry initiatives since 1997 - providing expertise to healthcare organizations, providers, payers, as well as technology and security vendors. www.emersonsg.com

About Giant3
Giant3 is a business network of senior-level creative strategists with complementary expertise in a variety of specialty fields within marketing and advertising. Giant3’s breakthrough collaborative business model enables them to offer all of the creative, technical, and strategic services supplied by full-service advertising agencies, while eliminating the overhead costs, quality inconsistency, and operating inefficiencies associated with the traditional agency model.

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Contact

Eric Needle
Giant3
321.693.6314
e@giant3.com

Mariann Yeager
Emerson SG
703.519.0817